How Taylor Swift protects her intellectual property
Taylor Swift was the first artist to receive seven Grammy nominations for Song of the Year, had eight sold-out shows at the UK`s biggest arena, Wembley Stadium, and became the most popular artist in the history of Spotify and Apple Music. In addition to her musical talent, Taylor has an outstanding business mindset. One of the pillars of her unprecedented success is a well-thought-out strategy for protecting intellectual property. Mariia Yesypovych and Mykhailo Yudin from Axon Partners law firm explored how the world’s biggest pop star protects various components of her creativity, brand, and media identity. Publication for Slukh.
March 13, 2024 2 min
